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Strategic B2B Marketing: Building a Marketing Plan

A complete overview of the entire business-to-business marketing process, tools, and practice.

Profitable Pricing Management

Marketing and pricing based on the value of your products and services to customers — direct and downstream — can bring more profits straight to your bottom line...

Voice of Customer in Business Markets

What Is This Thing Called VOC, and Why Is It Different From What You Think?

Competitor Analysis and Market Intelligence

Make better, more effective business decisions, based on marketplace insight...

Newest courses

Digital Marketing for B2B

Why should marketing executives think differently about digital B2B?

Bold Innovation: Developing Breakthrough New Products

Developing Breakthrough New Products for Real Business Growth

Building and Leveraging B2B Brands

A recognized, respected, and trusted brand can be a powerful tool for driving growth, but it is an asset often overlooked and under-appreciated by many B2B organizations.

Linking Marketing and Sales to Drive Organic Growth

This program is designed to help participants better align an organization’s sales and marketing efforts.

Full curriculum

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Businesses that want to grow organically come to us – for access to our wide range of diverse, award-winning faculty, our unmatched B2B sales and marketing curriculum, project-based courses tailored specifically to each member, and more. It’s that simple. Don’t get left behind – join us today.

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“This is a very practical workshop helping us to implement any business opportunities effectively.”

“The best sort of training I've ever attended. I can put these tools to work right away.”

“Excellent learning experience!”

“Great training, very good practitioners, really helpful and useful in my future work...”

“With the Institute leading our Academy offerings, strategic marketing has become a way of life for DuPont marketers across the world.”

“Terrific course! It has been some time since I have taken a course of this quality. Well planned, organized, and executed!”

“I’m excited to apply what I’ve learned here to my upcoming marketing plan and excited to have so many great tools to help me in the process.”

“Great learning and lecture with plenty of opportunities for group discussion and interaction, as well as personal reflection and application to our individual business cases and challenges.”

“Best seminar (content) I’ve attended in years, overall exceptional. Thanks.”

“Excellent material that can be applied immediately. I would recommend to a colleague.”