The Channel Strategy course fosters collaboration across company marketing, sales, and business leaders from various functions and starting positions. Workshop activity is carefully designed to encourage leadership development and strategy alignment inside the workshop and beyond. As a result, newly created channel action and commitment continues long after the course ends.
Company leaders develop analytical skills and channel strategy methodologies that guide them in leveraging channels to more effectively and efficiently deliver fresh, market-leading customer experience improvements. They target improvements that set their company apart in the marketplace. They create a portfolio of channels that maximizes profitability for themselves and key partners, and drives greater end-customer satisfaction, adoption, and evangelism.