Dr. Robert Thomas
Professor of Marketing, The McDonough School of Business, Georgetown University; ISBM Distinguished Research Fellow
Bob Thomas is a Professor of Marketing in the McDonough School of Business at Georgetown University, where he has also been Senior Associate Dean, Director of Executive Programs, Associate Dean for Graduate Business Programs, Founder and Executive Director for the Center for Professional Development and Innovation, and Interim Dean for the School of Continuing Studies. Bob received his doctorate in marketing from the Wharton School at the University of Pennsylvania. At Georgetown, Bob teaches courses in Marketing Management, New Product Development, and Market Segmentation. He is also a Faculty Fellow of the Institute for the Study of Business Markets (ISBM).
Bob has over forty publications in the areas of new product development, organizational buying behavior, business-to-business marketing, and forecasting. His book, New Product Development: Managing and Forecasting for Strategic Success, was a featured selection of the Fortune Book Club and his book New Product Success Stories: Lessons From Leading Innovators has been published in several languages. He is on the editorial board of several journals and is an active member in numerous academic associations.
Bob has designed and taught executive education seminars in the U.S. and several countries and has consulted with over fifty organizations in a wide variety of industries and cultures, including both consumer and industrial products and services. He has provided expert testimony before several U.S. regulatory agencies.