In today’s economy, maintaining profitable business-to-business relationships is not enough. You need the marketing tools that will help you grow.
“B-to-B Marketing: Strategies for Driving Growth and Profit” is designed for advanced B-to-B marketers on intact teams. The course is project based and will help participants learn how to better understand, create, deliver, and profitably harvest value; build more precision in selecting markets; and establish effective communication. You will learn the keys for segmentation, targeting and positioning, and will leave with competencies to help drive business-to-business marketing processes for growth.
NOTE: This is a multi-day course and is offered only as an in-house program for Institute Member firms.
- Executives working to drive growth for their firm or business
- Those who are either directly involved in, have responsibility for, or are “clients of” business-to-business marketing processes and operations
- Those who need a “refresher” course in B-to-B Marketing