Dr. Abbie Griffin
Royal L. Garff Presidential Professor of Marketing, David Eccles School of Business, University of Utah; ISBM Distinguished Research Fellow
Executive Vice President, Applied Marketing Science, Inc.
Abbie Griffin holds the Royal L. Garff Presidential Chair in Marketing at the David Eccles School of Business at the University of Utah, where she teaches business-to-business marketing and first-year core marketing classes to MBA students. She is a member of the board of directors of Navistar International, a $ 13 billion manufacturer of diesel engines and trucks, and was the editor of the Journal of Product Innovation Management, the leading academic journal in the areas of product and technology development, from 1998 – 2003.
Professor Griffin’s research investigates means for measuring and improving the process of new product development. Her papers include “Research on Innovation: A Review and Agenda for Marketing Science” (with John R. Hauser and Gerard Tellis), Marketing Science; “Voices from the Field: How Exceptional Electronic Industrial Innovators Innovate,” (with Raymond Price, Bruce Vojak, Matthew Maloney and Edward Sim), Journal of Product Innovation Management; “Product Development Cycle Time for Business-to-Business Products,” Industrial Marketing Management; “Best Practices in Product Development” (Journal of Product Innovation Management); “Recommended Measures for Product Development Success,” (with Albert Page), Journal of Product Innovation Management; “The Effect of Project and Process Characteristics on Product Development Cycle Time,” (Journal of Marketing Research), and “Voice of the Customer,” (with John Hauser, Marketing Science; winner of the John D.C. Little Best Paper Award and the Frank M. Bass Dissertation Paper Award).
Gerry Katz is a recognized authority in the areas of new product development, design of new services, product marketing, and market research, with nearly 35 years of consulting experience. At AMS, he has led more than 100 major client engagements employing The Voice of the Customer (VOC), Quality Function Deployment (QFD), and a large number of other marketing science applications. His client assignments have covered a wide variety of industries, with particular emphasis on healthcare and medical technology. He is a former member of the board of directors of the Product Development & Management Association (PDMA), the world’s leading professional society devoted to the study and practice of developing and commercializing new products and services. He is also certified as a New Product Development Professional (NPDP) and is a contributing editor to Visions Magazine.
Gerry is the author of several award-winning papers, and received the William O’Dell Prize from the American Marketing Association in 1988. His articles have appeared in The Journal of Product Innovation Management, The European Management Journal, The Journal of Marketing Research, and Interfaces. He has lectured frequently at the business schools of MIT (Sloan), the University of Pennsylvania (Wharton), Dartmouth College (Tuck), Carnegie-Mellon University, and Harvard University. Gerry has appeared twice on the NBC Today Show and in The Wall Street Journal. His outside interests are in music and education, and he has served on a number of Committees and Boards of Directors at the University of Rochester, the Eastman School of Music, the Longy School of Music, and the Boston Higashi School.
Gerry received his B.S. in Management Science from the University of Rochester in 1970 and his S.M. in Management from the MIT Sloan School of Management in 1972.