Dr. Gary Lilien
Distinguished Research Professor of Management Science and Research Director, ISBM, Penn State
Dr. Gary L. Lilien, who coined the term marketing engineering, is distinguished research professor of management science in Penn State’s Smeal College of Business and co-founder and research director of the ISBM. He is author or co-author of 12 books including Marketing Models with Philip Kotler and Marketing Engineering with Arvind Rangaswamy.
Dr. Lilien has worked with many companies including Arcelor, AT&T, BP, Dow, DuPont, Eastman Chemical, Exelon, Federal Reserve Bank, IBM, Pillsbury, Pitney Bowes, Sprint and Xerox.